Featured Image

Optimizing Agricultural Marketing Practices in Ghana: Solution Oasis, Ltd.

Posted by Tayyaba Arshad

The global natural skin care industry is saturated with competition. Recognizing the need for robust marketing strategies, Solution Oasis, Ltd., a Ghanaian socially and environmentally conscious agro-processing company, enlisted the help of a multidisciplinary team of students from Cornell University. Their findings, based on macro-, micro- and competitor analysis, provides Solution Oasis, Ltd. with actionable steps to help the company optimize its marketing practices.

No Featured Image

Mitigating Climate Change with a Carbon Tax: A Multi-Goal Analysis

Posted by Erwin Chen

Anthropogenic climate change is causing increasingly more harm. In the U.S., government intervention is needed to reduce this negative externality. The current Clean Power Plan (CPP) along with policy alternatives are assessed by their capacity to combat climate change, minimize economic damage, establish equity and garner public support. The analysis reveals that a carbon tax coupled with a lower marginal corporate income tax would be the best alternative.

No Featured Image

Making an Impact with Essential Oils: A Case Study on an Emerging Agribusiness in Rwanda

Posted by Yeareen Yun

By championing social responsibility, Ikirezi, an emerging Rwandan agribusiness founded by Dr. Nicholas Hitimana, aims to holistically transform impoverished communities. Faced with limited resources and marketing challenges, Ikirezi enlisted the help of a multidisciplinary team of students from Cornell University. Their compiled findings provide directional insights to help Ikirezi develop and fortify its operations.