Optimizing Agricultural Marketing Practices in Ghana: Solution Oasis, Ltd.
The global natural skin care industry is saturated with competition. Recognizing the need for robust marketing strategies, Solution Oasis, Ltd., a Ghanaian socially and environmentally conscious agro-processing company, enlisted the help of a multidisciplinary team of students from Cornell University. Their findings, based on macro-, micro- and competitor analysis, provides Solution Oasis, Ltd. with actionable steps to help the company optimize its marketing practices.